Frameworks, case studies, and hard-won lessons from Marques Ogden — written for practitioners, not passive readers.
11 articles
June 2026
The short answer: The Championship Sales Framework is the core sales course at Ogden Academy. It is built on the same patterns Marques Ogden teaches Fortune 500 sales teams in keynotes — translated into a 10-week structu
June 2026
The short answer: Most corporate sales training fails because it is delivered as a one-week event with no daily-discipline architecture underneath it. The room is energized for forty-eight hours, the rep returns to a Mon
May 2026
The Challenge: Sarah was a mid-career B2B software sales rep at a mid-market SaaS company. She had seven years of experience, a solid pipeline, but a close rate stuck at 23%. She was winning deals, but losing too many af
May 2026
Yes, Ogden Academy offers team licenses. But the real question isn't whether they exist — it's whether your team training will actually stick.
May 2026
Ogden Academy courses range from $297 for individual course modules up to $2,997 for full-track bundles covering a complete 7-course sequence. Most learners invest between $497-$997 depending on whether they buy single t
May 2026
Building a referral engine isn't about asking for referrals — it's about architecting your business so referrals become a natural byproduct of the value you deliver. When I built my construction company, I learned that r
May 2026
Here's the counter-intuitive claim I'll stake my name on: The problem isn't whether Ogden Academy is worth the investment — the problem is that most training programs aren't training at all, and people have been burned s
May 2026
When a prospect says "This is too expensive," most salespeople defend the price. They list features. They compare to competitors. They lower the offer. All of that is wrong. The objection isn't about price — it's about v
May 2026
Both Ogden Academy and Sales Gravy teach sales frameworks. Both have strong instructor credibility and real case studies. But they serve different needs.
May 2026
The moment you discount, you train the buyer to negotiate price. You also signal that your original price was inflated. What should be a conversation about value becomes a conversation about margin. I've watched hundreds
May 2026
The online sales training market is fragmented. Some platforms emphasize motivation (Cardone). Some teach business building (Hormozi/Acquisition.com). Some focus on specific techniques (Sandler). The best course for you
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